How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 01.07.2025 14:39

How can a small local business with no marketing budget use social media to attract more customers?

Product

Good marketing is doing this well.

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

People

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Processes

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

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Price

Perception

Place

I am noticing that some people are saying if Trump stayed in office that there wouldn't be any wars such as Ukraine and Russia, but when Biden came in office war started. What are your thoughts?

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